Manage the Brand called YOU!
I still remember this feature article from the then brand new FastCompany magazine by biz guru, Tom Peters. That was 1997! Speaking of branding, that magazine stood for a whole new business manifesto and that article stayed with me for over ten (10) years.
Fast forward to today and I came across another biz guru's post from Seth Godin and I think they are saying the same thing. Seth calls it "little scraps" - quick decisions based on little scraps of data. Things like your voice mail message, your facebook account (yes students many employers know to look here), your blog, clothes, attitude, etc. So pay attention to your "little scraps" and work on your brand so that your first impressions are memorable and distinct.
Check out his post here: Little scraps and get working on your brand. Or as Tom Peters likes to say:
Be Distinct or Extinct!
Here are some good resources to help you start working on your brand:
Check out Seth's books here - I still remember Seth's first book (ebook) titled Unleashing The IdeaVirus
Here is the FastCompany article from Tom Peters, The Brand Called You
Bestselling author, Laura Ries' blog has a post called The Brand Called You worth a read (and a great book, titled the 22 Immutable Laws of Branding.
Build your Network and your Brand by attending the Maryland Business & Accounting Expo on June 17th & 18th, 2008 at the Baltimore Convention Center
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